Blogging has become a successful tool for the accounting profession. Many of the blogs are used as a marketing tool. Companies as well as individuals with CPA credentials have also utilized blogs to advertise and market their expertise and their project. They fill that blogs is an advertising method used to get their name out to the public. Many of them do this to hoping to gain cliental either through people visiting there blog or word of mouth which, requires people to tell other people about their services that they have seen on the blog.
Some blogs that are supportive to the fact that blogs are used as a marketing tool for advertising includes; CFO, Joel Ungar, and Accounting Analyst Observer. Beginning with CFO for those of you who are not familiar with CFO it is Chief Financial Officer. This group of people has published a well know magazine that is titled CFO as well. The CFO magazine covers many financial aspects of different business. The Joel Ungar blog is a personal blog that is used to exploit his expertise trying to advertise so that he can gain clientele. The Accounting Analyst Observer gives the public a glimpse of its post that are posted dated but it is strictly focused on getting subscribers so that can get the full use of the blog. These blogs are created to advertise their company as well as there selves.
In the next few years a lot more accountants will probably be engaging in blogging as well as creating their own personal blog to exploit their experiences so that they to can hopefully gain cliental through advertisement on their blogs. Many people will discover that this could be an easy way to get their name out their. Some questions that still come to mind are how well is the advertising working?
