Proposal

November 12, 2008 by neshad

Blogging has become a successful tool for the accounting profession. Many of the blogs are used as a marketing tool. Companies as well as individuals with CPA credentials have also utilized blogs to advertise and market their expertise and their project. They fill that blogs is an advertising method used to get their name out to the public. Many of them do this to hoping to gain cliental either through people visiting there blog or word of mouth which, requires people to tell other people about their services that they have seen on the blog.

           

 

             Some blogs that are supportive to the fact that blogs are used as a marketing tool for advertising includes; CFO, Joel Ungar, and Accounting Analyst Observer. Beginning with CFO for those of you who are not familiar with CFO it is Chief Financial Officer. This group of people has published a well know magazine that is titled CFO as well. The CFO magazine covers many financial aspects of different business. The Joel Ungar blog is a personal blog that is used to exploit his expertise trying to advertise so that he can gain clientele. The Accounting Analyst Observer gives the public a glimpse of its post that are posted dated but it is strictly focused on getting subscribers so that can get the full use of the blog. These blogs are created to advertise their company as well as there selves.

 

            In the next few years a lot more accountants will probably be engaging in blogging as well as creating their own personal blog to exploit their experiences so that they to can hopefully gain cliental through advertisement on their blogs. Many people will discover that this could be an easy way to get their name out their. Some questions that still come to mind are how well is the advertising working?

Rhetorical Analysis 3

October 30, 2008 by neshad

 

Arnesha Dixon 

Advanced Rhetoric

Friday, October 10, 2008

 

 

 

 

 

 

                                                   Investors Blog

 

 

                         In the accounting field there are many people and companies that use blogs. These blogs are usually used to communicate news and announcements from many different sources. One of these many blogs is titled “Analysts Accounting Observer or AAO.” This blog is more of a personal blog that is developed by Jack Ciesielski who is a CPA. He also owns an investment research portfolio management firm. This blog has been around since 2005. Much of this blog is generated to cover accounting issues and news that concerns finance and investments.

           The physical appearance of the AAO Blog is different from many of the other blogs that I’ve seen. This blog appears to have a much more professional status. The right side of the blog contains hyperlinks categories, including a keyword search function, monthly archives links, and connections to other external websites. However, this public blog is now outdated. The blog offers its subscription to members only. In order to be a member it requires a annual cost of $500. Membership allows them to get a 12 month subscription to post and articles regarding accounting issues in financial statements. At the top of the page in big black bold letters it states “The AAO Weblog covers accounting issues and current events as they relate the practice of investment analysis. All posts prior to September, 2007 are in the public domain, but after September 4, only subscribers to The Analyst’s Accounting Observer will see all posts going forward. Only selected, occasional posts will be released to the public domain from September 4 forward. Subscriptions to full posts available for $500 annually.” (Ciesielski)

 The blog is to appeal to investors, hoping to get them to subscribe to the blog, by giving them a glimpse of occasional post that’s offer to the public. One of the public post that the blog gives investor a glimpse of is called “Survey: Profs Not Planning to Add IFRS to Curricula” This talks about a survey that was conducted by American Accounting Association. The survery tested that not many people are planning to incorporate International Financial Reporting Standards into the lesson plans. This article allows potential subscribes to see what type of information it would supply investors with. This blog is not very appealing to accountants who are not members. The blog doesn’t allow accountants to utilize the full potential of the blog because they are not members. Although bloggers are not able to access the blog it still appeals to the credibility because the Jack Ciesielski is the developer of the blog an he is the owner of R.G. Associates Inc., an investment research and portfolio management firm located in Baltimore. He has a Certified Accountant Management Designation since 1988. He also spent many years as a security analyst.

There is a negative bias about the blog because I feel that the information he is offering on his blogs can be accessed anywhere else, if accountants and investors would just take the time out and research the latest news regarding financial issues. Jack Ciesielski states that “On Friday The Financial Accounting Foundation appointed Mark Siegal the leader of the Accounting Research and Analysis group at Risk Metrics Group to take of over the board post currently held by George Batavick who will retire from FASB.” FASB is the Financial Accounting Standard Board this particular group of people establishes and improves the financial standards that accountants use. This information regarding FASB can be discovered on many of the other accounting websites.

 The blog is misleading to bloggers and accountants it states that it’s a public blog when actually it really is not. The blog is also misleading because it teases you in away because it lets you get a glimpse but you don’t have a right to access the all the monthly post that lies on the left hand side within the blog. The blog does not state how many accountants or investors have memberships. Most people that have memberships are institutional investors who want to look at current financial accounting topics, or those investors who don’t quite understand the topics that are being discussed in the news and want a clearer understanding or examples that would make sense to them as they analyzing their financial statements. These institutional investors include people such as mutual funds and money managers. The blog goal is to keep institutional investors and research departments up to par on accounting issues in financial statements. Jack Ciesielski believes that this is an important factor for investors to build upon.

            In conclusion, this blog compared to many of the other accounting websites is not the most reliable blog for free communication and networking with other professional accountants about important issues regarding accounting. However it does seem to be a good source for a more laid back accounting or investor, who is not willing to go all out of their means to find out new information regarding accounting issues in financial statements.

                        Works Cited

Ciesielski, Jack. “AAO Webblog.” Survey:Pfofs Not Planning to Add IFRS to Curricul. 08 Sept. 2008. 08 Oct. 2008.

<http//www.accountingobserver.com/PublicBlog/tabid/54/EntryID/12468/Default.aspx>

Rhetorical 2

October 23, 2008 by neshad

Arnesha Dixon

Advanced Rhetorical

Collen Page

 

                                   

 

                                                   Taking a Stand on Fraud

 

 Joelmungar.blogspot.com this is clearly a personal blog written by an author named Joel M. Ungar. The blog is designed to appeal to business owners and accountants by delivering helpful news and suggestions for their profession or place of business. The title of the blog is “Accounting Thoughts”. In the title of the blog the author lets you know his name and accredited such titles as “Joel M. Ungar, CPA, CFE.

 The slogan that lies beneath the title in smaller text reads “Thoughts, reactions and musings on accounting, financial reporting, and fraud, and sometimes whatever else is on my mind.” The tone of this blog expresses what he the author speaks about what he feels whether it is an accounting matter or not. The blog distinguishes each piece contained in the blog by different colors, for instance, the title is all in red. Another distinguished piece includes the archives and the about me in blue, and all other posts are in a tanish-cream color.

            The blog definitely lets bloggers know that it is a creditable source when it establishes a column that allows the blogger to read about the author. The blog also gives you the ability to click on the author entire profiles which consist, of information that is all about him. Another beneficial aspect of the blog is the ability to review archives. Some of the archives allow one to read for deeper insight monthly reviews on a particular subject such as accounting and fraud.

            The Field of accounting has encountered a stricter regulations and laws due to the significant increase in the fraudulent crimes that committed within the last ten years.

Many companies were faced with fraudulent activities because of the lack of internal controls, knowing how to recognize fraud, and the simple lack of knowledge regarding early preventive measures. The lack of these aspects, on behalf of these companies created a lot of negative opinions and attitudes towards accountants.

In Joel Ungars blog “Accounting Thoughts” he takes on a defensive position describing how to implement internal controls of preventing fraudulent activities within a company. In another one of Ungar post, “Mandatory Vacation- A Great Fraud Fighter,” he talks about the benefits of giving employees a mandatory vacation. A mandatory vacation would require that the fraudster be off work for at least one week. This will allow some other person to take on his or her normal responsibilities within the job place. The individual who takes over for the person on vacation could then possibly find some fraudulent activity, causing the fraudster to be caught. Ungar states “ Suzanne was the last person we expected to commit fraud. She was so loyal she worked here for seven years and never took a day off” (Ungar). He then goes on to say “Sadly the entity by them has learned why Suzanne never took any time off.” Taking the position that mandatory vacation can cut down on a lot of fraud within companies; Ungar says “According to ACFE Mandatory Vacation policies and job rotation were in place in 12.3% of the fraud cases discovered by reports.” Companies that do not enforce Mandatory Vacations should implement this within their policy. Although, mandatory vacation is a good internal tool to use in fraud prevention, Ungar also suggest other defenses for fraud.

 In Ungar’s post “What I still think is the best fraud defense for a Small Business,” he discovered another method of investigation to reveal fraudulent cases. Ungar believed that this other method would have been prevented earlier if  the owner of the business had taken time out to look at the company’s monthly bank statement. It was quoted “Then they would have seen checks going out to unauthorized vendors like bookkeeper’s credit card company and her cable television bill.” (Ungar) An owner reviewing his own statements would have cut out any loss that was incurred by fraudulent activities. Ungar says “If they had reviewed the bank statement they wouldn’t have lost $125000 to her over 5yrs” (Ungar). He suggest that because the fraudster was able to get away with it once allowed them to keep using the same method but building up more accounts as time proceeded. One way to keep the bank statement out of the way of fraudulent hands he suggests “have the bank statement sent to the owner’s house” (Ungar). He reminds us that it’s the simplest tasks that can be done to make a big difference in preventing fraudulent activities.

Remember, businesses of any kind can be at a risk for fraudulent activities. Businesses, interested in limiting fraud risks to their company should read the book titled Associate of Certified Fraud Examines Guide. In Ungar’s post “Managing the Business Risk of Fraud.” he explains why the guide is a good source of information and very useful. Ungar says “The guide is a good overview of what every business small and large should consider doing to reduce the risk of fraud occurring.

            In each post written by Joel Ungar, I discovered a since of security. The tone in which he writes is appealing to me because he stands firm on his beliefs even if it does not line up with the rules of society. An Example of Ungar’s affirmative stance written

In an article about Current Ration Ungar disagreed with the formula given to accountants by GAAP and he explained his theory or evidence as to why.

Works Cited

Ungar, Joel. “Mandatory Vacations-A Great Fighter.” Accounting Thoughts. 8 Aug. 2008 29 Sept.2008 www.http://joelmungar.blogspot.com

 

Ungar, Joel. “New Document-Managing The Business Risk of Fraud. “Accounting Thoughts. 10 July 2008 29 Sept. 2008 www.http//joelmungar.blogspot.com

 

Ungar, Joel. “What I Still Think Is The Best Fraud Defense For A Small Business.” Accounting Thoughts. 1 Aug. 2008. 29 Sept. 2008

Hello world!

August 22, 2008 by neshad

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